Standard Bank

The Standard Bank campaign, "You're Good to Go," was around the everyday courage we have as individuals and how the bank enables you to live with this courage and essentially, 'do you'. As part of this campaign, the bank required an internal launch to staff. It needed to be simple and positive. We created an uplifting campaign for Standard Bank staff that reminded them that this new sentiment of courage also includes them - not just their customers. This colourful campaign was designed to give staff confidence and remind them that the great things Standard Bank achieves is because of it's people. We also did an internal launch where some members of the bank's marketing team participated in hair-raising rock climbing. The staff have their own internal social page and we asked them to post what #courage means to them and responses flooded in on the launch day. Overall, this simple campaign was highly successful in engaging the Standard Bank staff. Art Director: Amy Harrison Copywriter: Greg Walker Assistant Art Director: Kat Lutge Creative Director: Lida Howe-Ely